About Middle East Business
About Middle East BusinessBuilt for compliance. Proven in delivery.
Middle East Business (operating as Middle East Business PLC) is a premier multi-sector commercial enterprise legally registered under the laws of the Federal Democratic Republic of Ethiopia. Headquartered in Semera-Logiya, Afar Region, with fully established operational wings in Addis Ababa and the Sidama National Regional State, we specialize in high-capacity procurement and technical distribution for governmental, public, and non-governmental institutions.
Fully owned and directed by Mrs. Leyla Eshetu Seid, the enterprise has built a flawless reputation for operational transparency, strict technical compliance, and rapid contract fulfillment — backed by robust liquidity and credit arrangements to finance multi-million ETB procurement orders.
An established supplier and trusted public-sector partner
Trusted Public Sector Partner
Middle East Business (operating as Middle East Business PLC) is a premier multi-sector commercial enterprise legally registered under the laws of the Federal Democratic Republic of Ethiopia. Headquartered in Semera-Logiya, Afar Region, with fully established operational wings in Addis Ababa and the Sidama National Regional State, we specialize in high-capacity procurement and technical distribution for governmental, public, and non-governmental institutions.
Leadership & Governance
Fully owned and directed by Mrs. Leyla Eshetu Seid (Owner & General Manager), Middle East Business has built a flawless reputation for operational transparency, strict technical compliance, and rapid contract fulfillment. With registered capital of 4,000,000.00 ETB, the enterprise possesses robust liquidity and credit arrangements to finance multi-million ETB institutional procurement orders.
“We serve as a single-source provider for modern institutional requirements — combining strict technical compliance with end-to-end supply chain management across ICT, infrastructure, and agricultural sectors.”
Our Mission
“To meet the diverse IT, office equipment, and multi-sector supply demands of our customers through quality products, transparent procurement, and reliable end-to-end delivery.”
Our Vision
“To become a trusted and preferred national supplier of electronics, IT, and office equipment, recognized for product quality, reliability, and long-term partnerships with government and institutional clients.”
How we serve our clients every day
Strive to meet the diverse IT and office equipment demands of our customers
Provide quality electronics and IT hardware from reputable manufacturers and authorized distributors
Be the preferred supplier with products that meet or exceed technical specifications and are delivered on time
Be transparent and responsive to customer requirements and tender specifications
Promote enduring business relationships with manufacturers, suppliers, and institutional clients
Build an efficient supply chain from sourcing to final delivery at client locations
Provide accurate, honest information and full responsiveness throughout the procurement process
Delivering value on every contract
Supply good-quality electronics, IT hardware, and office equipment that meet the technical specifications required by clients and customers
Ensure all products supplied meet customer requirements, standards, and tender specifications
Deliver products on schedule and to the agreed delivery location of our customers
Provide products at a competitive and affordable price, consistent with public procurement value-for-money principles
The principles behind our partnerships
Client Commitment
Dedicated to our clients' needs and procurement requirements at every stage of delivery.
Loyalty & Honesty
Loyal and honest relationships with commercial partners, suppliers, and customers.
Integrity & Respect
Working with customers and partners on the basis of justice, integrity, and mutual respect.
Genuine Quality
Supply of genuine, good-quality electronics and IT equipment that match required specifications.
Ethical Procurement
Adherence to standard ethical and professional procurement practices in every contract.
Registered, compliant, and growing with our clients
Establishment
Middle East Business (operating as Middle East Business PLC) is legally registered under the laws of the Federal Democratic Republic of Ethiopia, headquartered in Semera-Logiya, Afar Region, with fully established operational wings in Addis Ababa and the Sidama National Regional State.
Purpose
The company exists to serve as a single-source provider for modern institutional requirements — delivering products that meet tender specifications for governmental, public, and non-governmental institutions, on time and with full logistical support.
Future Direction
Middle East Business remains committed to growing alongside the institutions it serves — continuously expanding its technical, logistical, and commercial capacity to meet evolving public procurement needs across Ethiopia.
Your Single-Source Procurement Partner
Why partner with Middle East Business?
Single-Source Efficiency
Consolidate multi-category procurement — from IT hardware and construction supplies to agricultural commodities — with one certified vendor.
Multi-Region Footprint
Active delivery capacity and physical presence across Afar Region, Addis Ababa, and Sidama National Regional State.
Proven Value for Money
Highly competitive, realistic pricing models designed to meet public procurement value-for-money standards without quality compromise.
Operational footprint · tap a location
Head Office
Semera-Logiya · Afar Region
Headquarters · Awsi Rasu Zone 1, Kebele 01
Middle East Business remains committed to growing alongside the institutions, commissions, and agencies it serves. We invite government offices, NGOs, and private institutions to engage us as a dependable, compliant, single-source partner for their ICT, construction, industrial, and agricultural sourcing requirements.
Contact us todayPartner With Us
Your dependable multi-sector supply partner.
Whether you are a federal commission, regional bureau, university, NGO, or private institution — Middle East Business delivers compliant, specification-matched procurement across Ethiopia.