Samsung
TabletsSamsung Galaxy Tab A-series
Galaxy Tab A11 / A11+ tablets (up to 128GB / 8GB) — our flagship institutional line, supplied at scale to EDRMC and Willows International.
- Bulk fleet supply
- Glass protectors & covers
- 1-year warranty
Offices in Semera, Addis Ababa & Hawassa
Samsungtablets,phonesandlaptopsforEthiopianinstitutions.
We source genuine Samsung devices through authorized channels and check every unit against your tender specification before it ships. Federal commissions, regional courts, colleges and international NGOs already buy from us.
Reg. AF/AT/1/0004782/2016 · TIN 0089020816 · Capital 4,000,000 ETB
500 Samsung tablets
Willows International · ETB 29.7M
Ranked #1 bidder
EDRMC federal tender · Lot-8
0+
Major Contracts
ETB 0M+
Contracted Value
0%
Spec Compliance
0 Regions
Operational Reach
Trusted by federal commissions, international NGOs, regional courts & academic institutions
- Willows International
- EDRMC (Disaster Risk Management Commission)
- The Fred Hollows Foundation
- Sidama Regional Supreme Court
- Sidama Bureau of Finance
- College of Health Sciences (Hawassa)
- Sidama Regional Justice Bureau
- Sidama Industry Development Bureau
Company Profile & Executive Overview
An established supplier and trusted public-sector partner
Established Supplier
Trusted Public Sector Partner
Middle East Business (operating as Middle East Business PLC) is a premier multi-sector commercial enterprise legally registered under the laws of the Federal Democratic Republic of Ethiopia. Headquartered in Semera-Logiya, Afar Region, with fully established operational wings in Addis Ababa and the Sidama National Regional State, we specialize in high-capacity procurement and technical distribution for governmental, public, and non-governmental institutions.
Leadership & Governance
Fully owned and directed by Mrs. Leyla Eshetu Seid (Owner & General Manager), Middle East Business has built a flawless reputation for operational transparency, strict technical compliance, and rapid contract fulfillment. With registered capital of 4,000,000.00 ETB, the enterprise possesses robust liquidity and credit arrangements to finance multi-million ETB institutional procurement orders.
“We serve as a single-source provider for modern institutional requirements — combining strict technical compliance with end-to-end supply chain management across ICT, infrastructure, and agricultural sectors.”
Featured Products
Samsung devices & enterprise ICT, supplied to spec
Genuine products through direct authorized supply channels — verified against your tender specification, delivered on schedule and backed by our defect compensation guarantee.
Samsung
SmartphonesSamsung Galaxy smartphones
From dependable Galaxy A-series fleets to flagship Galaxy S models — provisioned for staff, field teams and programmes.
- Fleet provisioning
- Multi-batch delivery
- Authorized channels
Samsung
SmartphonesGalaxy S Ultra flagships
Top-tier Galaxy S Ultra devices with built-in S Pen and pro-grade cameras for leadership and specialist roles.
- Built-in S Pen
- Pro cameras
- Manufacturer warranty
Samsung
SmartphonesGalaxy Z foldables
Foldable Galaxy Z devices that combine a phone and a tablet — ideal for executives on the move.
- Phone + tablet in one
- Samsung Knox security
Samsung
LaptopsSamsung laptops & Chromebooks
Lightweight Samsung laptops and Chromebooks for education, administration and mobile staff.
- Education & admin
- Lightweight
- Bulk orders
Samsung
Wearables & StorageSamsung Galaxy Watch
Galaxy Watch wearables for health programmes, staff wellness and connected field operations.
- Health tracking
- Galaxy ecosystem
Core Business Sectors & Solutions
Comprehensive PortfolioThree sectors. One certified vendor.
A comprehensive portfolio that lets institutions consolidate ICT, construction and agricultural procurement with a single registered, fully compliant supplier.
01
ICT & Digital Hardware
Samsung devices, enterprise computing, peripherals and networking — sourced through authorized channels and verified against every tender specification.
Hardware Supply
Laptops, desktops, high-spec tablets, enterprise servers & smartphones.
Peripherals & Networking
Photocopiers, printers, UPS systems, network cabling & infrastructure setup.
Digital Solutions
Software engineering, digital platforms, and system commissioning.
02
Industrial & Construction
Specialized finishing works, bulk industrial supplies and heavy equipment rental for construction and industrial projects.
Finishing Contractors
Technical completion and specialized building finishing works.
Industrial Supplies
Bulk wholesale chemicals and specialized industrial processing materials.
Equipment Rental
Heavy construction machinery, tools, and technical logistics support.
03
Agri-Commodities & Supply Chain
Certified seeds, essential grains and regional logistics supporting food security and agricultural development.
Agricultural Commodities
Bulk wholesale supply of certified plant seeds and essential grains.
Regional Logistics
Strategic bulk transport, warehousing, and regional distribution networks.
Development Support
Supplying regional food security and agricultural initiatives.
Institutional Supply Highlights
Case spotlights: Samsung tablets, delivered at scale
Two flagship contracts that show how we run high-value, time-critical procurement — from performance security to pre-delivery inspection.
P.O. WI-ETH-06
Willows International Contract
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Samsung tablets
ETB 0.0M
Contract value
0
Working days to deliver
- Scope
- Procurement and end-to-end delivery of 500 Samsung A11 tablets complete with protective glass and covers (P.O. WI-ETH-06).
- Key Performance
- Full compliance with strict 10% performance security (ETB 2,972,750.00), rigorous pre-delivery technical inspection, comprehensive 1-year manufacturer warranty, and direct delivery to Willows' Addis Ababa headquarters within 7 working days.
DRMC-NCB-G-0052-2018-BID-Open · Lot-8
EDRMC Federal Tender Execution
#0
Ranked winning bidder
0
Galaxy Tab A11+ units
0%
Requirements matched
- Scope
- Public Tender DRMC-NCB-G-0052-2018-BID-Open (Lot-8 Electronic Supplies) for the Ethiopian Disaster Risk Management Commission.
- Key Performance
- Ranked #1 winning bidder. Delivered high-specification Samsung Galaxy Tab A11+ units (128GB Storage / 8GB RAM) matching 100% of national disaster monitoring technical requirements on time and within budget.
Proven Public Sector Track Record
Full PortfolioKey executed contracts
Middle East Business has consistently delivered complex, time-sensitive tender contracts for major federal commissions, international NGOs, regional supreme courts, and academic institutions across Ethiopia.
Client / Project ScopeContract Value (ETB)Execution Status
- 01
Willows International
500 units Samsung A11 tablets with glass protectors & rugged covers
ETB 29,727,500.00
Awarded & Active - 02
EDRMC (Disaster Risk Management Commission)
Lot-8 Electronic Supplies: 54 units Samsung Galaxy Tab A11+ (128GB/8GB)
ETB 5,278,500.00
Fully Delivered - 03
The Fred Hollows Foundation
Tender FHFE/IFB/04/2026: Supply of 433 institutional smartphones
Multi-Batch Supply
Delivered On-Time - 04
Sidama Regional Supreme Court
Supply and installation of office electronic equipment & computers
ETB 1,765,000.00
Completed - 05
Sidama Bureau of Finance
High-performance Core i5 laptop computers and IT peripherals
ETB 2,032,688.00
Completed - 06
College of Health Sciences (Hawassa)
Next-gen Core Ultra 2 high-computing laptops & clinical research tech
ETB 1,202,570.00
Completed - 07
Sidama Regional Justice Bureau
Laptops, heavy-duty photocopying machinery, and document digitizers
ETB 1,500,000.00
Completed - 08
Sidama Industry Development Bureau
Specialized DSLR camera setups & communication technology
ETB 2,199,000.00
Completed
Operational Commitments & Quality Standards
Standard operating procedures behind every delivery
Four commitments written into every contract — so procurement officers know exactly what they will receive, when, and with what guarantees.
100% match
01. 100% Specification Matching
Every item sourced undergoes rigorous pre-shipment verification against exact client tender specifications. We eliminate counterfeit, refurbished, or grey-market risk by maintaining direct authorized supply chain channels.
3–5 day response
02. Defect Compensation Guarantee
We back all electronic and technical deliveries with a full defect compensation warranty. Faulty units are repaired or replaced entirely at our own expense with a rapid response time of 3–5 working days.
0.1%/day penalty
03. Disciplined Logistics & Timeliness
End-to-end logistical control guarantees punctual execution. We operate under strict contractual delivery timelines, backed by penalty clauses (0.1% per day up to 10%) to assure clients of total schedule reliability.
TIN · VAT · Bonds
04. Full Legal & Financial Compliance
Fully compliant with Federal Democratic Republic of Ethiopia procurement regulations, maintaining active TIN, VAT registration, commercial licenses, and full capacity for issuing performance bonds and bank guarantees.
Value Proposition
Why partner with Middle East Business?
Single-Source Efficiency
Consolidate multi-category procurement — from IT hardware and construction supplies to agricultural commodities — with one certified vendor.
Multi-Region Footprint
Active delivery capacity and physical presence across Afar Region, Addis Ababa, and Sidama National Regional State.
Proven Value for Money
Highly competitive, realistic pricing models designed to meet public procurement value-for-money standards without quality compromise.
Operational footprint · tap a location
Head Office
Semera-Logiya · Afar Region
Headquarters · Awsi Rasu Zone 1, Kebele 01
Get In Touch
Start your procurement partnership
Share your tender requirements, supply specifications, or partnership inquiry. We respond promptly to all institutional and government requests.
General Manager
Mrs. Leyla Eshetu SeidHead Office (Afar)
Awsi Rasu Zone 1, Semera-Logiya City, Kebele 01, Afar Region, Ethiopia